BIMI Record Checker
Check whether your domain publishes a BIMI record so your logo can appear next to your emails.
What is BIMI?
BIMI (Brand Indicators for Message Identification) lets your logo appear next to your emails in supporting inboxes like Gmail, Apple Mail and Yahoo. It's published as a TXT record at default._bimi.yourdomain.com and points to a specially-formatted SVG version of your logo.
Crucially, BIMI is a reward for good authentication, not a shortcut to it. It only displays once your domain has an enforcing DMARC policy, so the logo effectively becomes a visible badge that your email is properly authenticated - which is why it also nudges recipients to trust and open your mail.
What BIMI requires
The prerequisites are strict and mostly about authentication being in order first.
Is BIMI worth it for cold email?
For most cold-email senders, no - not yet. BIMI mainly benefits recognized consumer brands where logo recognition drives opens, and a VMC costs money and requires a registered trademark. Cold-email domains are also usually separate, disposable sending domains that don't carry brand recognition anyway.
Where it earns its place is your primary brand domain, once SPF, DKIM and an enforcing DMARC are all solid. Think of BIMI as the last, optional finishing touch on a fully authenticated domain - not something to chase before the fundamentals are done.
Frequently asked questions
What is BIMI?
BIMI is a standard that displays your brand logo next to authenticated emails in supporting inboxes like Gmail, Apple Mail and Yahoo. It requires a published SVG logo and an enforcing DMARC policy.
Do I need BIMI for cold email?
No - it's optional and mainly benefits recognized brands. Fix SPF, DKIM, and DMARC first; BIMI is a finishing touch once those are enforcing, and usually only worth it on your primary brand domain.
What does BIMI require?
An enforcing DMARC policy (quarantine or reject), a square BIMI-format SVG logo hosted over HTTPS, a v=BIMI1 TXT record at default._bimi.yourdomain.com, and - for Gmail and Apple - a Verified Mark Certificate.
What is a VMC?
A Verified Mark Certificate proves you own your logo, usually via a registered trademark. Gmail and Apple require one to display your BIMI logo; some other inboxes show the logo without it.
Why isn't my BIMI logo showing?
The most common reason is DMARC not being enforced - BIMI is ignored on p=none. Other causes are a missing VMC (for Gmail/Apple), an SVG that isn't in the required BIMI format, or the record not having propagated yet.
Next steps
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