Pay per meeting
We book the meetings. You pay when they show.
We build the list, run the campaigns and book the calls. A flat $600 a month covers the tooling, and a fee per meeting covers the rest. No retainer for labour, no long contract, and nothing at all for a no-show.
Some of the teams we have run outbound for
How the money works
Two line items. One of them is optional.
We send around 500,000 cold emails a month on behalf of clients. That volume is what pays for the tool contracts, and it is why the monthly fee is $600 rather than five figures. Most agencies charge five figures and hand you a dashboard: they get paid whether or not anyone takes a call. We do not.
Fixed
$600
per month
Covers the stack: Clay, the data vendors, enrichment credits, email verification, the scrapers and the list building. It is the cost of running the machine, not the cost of us running it.
Performance
$100 to $300
per meeting attended
The band depends on how hard your buyer is to reach. You are billed on meetings that show up, so a booking that ghosts costs you nothing.
Not ours to bill
$0
markup on your infrastructure
Domains, mailboxes and your sequencer seat stay in your name and on your card. We never resell them back to you, and if you leave you take the whole sending setup with you.
What we run
Four motions, one programme.
They run together against the same account list. Volume finds the segments that answer, signals decide the week to send, intent tells us who is already looking, and the named accounts get written for by hand.
01
Signal campaigns
We watch for the things that make a company buy: a funding round, a new head of sales, a tech stack change, a hiring spree in the team you sell to. The email lands the week it matters instead of the week we got to it.
02
Intent-based outbound
Accounts already researching the problem you solve, pulled from visitor data, review-site activity and search behaviour, then worked before they shortlist anyone.
03
Mass cold email campaigns
Volume, run properly. Big verified lists, one message tested against several segments, and enough sending capacity behind it that the numbers mean something. This is the motion the other three feed off, because it is where you find out which segments answer at all.
04
ABM with LinkedIn
A named list, small enough to write for individually. Email carries the argument, LinkedIn carries the recognition, and the two run on the same schedule against the same account.
The stack
38 tools, one operator.
Most of what an agency bills as headcount is a pipeline that runs itself once somebody builds it properly. The $600 pays for this, and you never hold a single one of these contracts.
Who we have run this for
The ICP changes. The machine does not.
Every one of these needed a different list and a different argument, and every one of them ran on the same pipeline underneath.
- YC companies
- B2B SaaS
- AI companies
- IT services
- Marketing agencies
- Outbound agencies
- Cybersecurity
- Recruiting and staffing
- Expert networks
- Private equity
- Search funds
- Acquisition entrepreneurs
- Capital markets
- Venture funds
- Logistics
- Healthcare services
- Professional services
- Home services roll-ups
What happens next
Four steps, then meetings.
01
Call
Thirty minutes on your ICP, your best-fit closed deals and what a qualified meeting means to you.
02
Build
List, enrichment, verification and copy. This is what the monthly tooling fee pays for.
03
Send
Campaigns run on your infrastructure, under your domains, with your sender identities.
04
Book
Meetings land on your calendar. You are invoiced for the ones that show.
Thirty minutes, then a list.
Bring your best-fit closed deals. We will tell you on the call whether we can reach that buyer, what the per-meeting number would be, and what we would run first.